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Transforming Traditional Industry:
Getting the Automotive Industry "Off Its Gut"

Technology-driven innovation has historically served as the catalyst behind transforming our economy and the industries within it. Yet it is often the innovative application of technology rather than the enabling technology itself that is truly transformational. For example, the growth of Chicago in the dawn of the railroad age was enabled by the invention of the steam engine in England. Yet the true transformational power to the economy was created when the steam engine was incorporated into rail by innovative entrepreneurs connecting the United States as a single economic unit.

Today we are at the dawn of another historic moment in time when technology-driven innovation is once again transforming industries. INCISENT Technologies stands at the intersection of traditional industry and cutting-edge technology, leveraging Chicago's place at the center of the U.S. economy to create innovative technology to transform one of the most traditional industries: automotive.

Despite its place as the distribution system for the largest industry in the U.S. economy, automotive retail has historically been driven by "gut" decision making instead of the type of sophisticated data-driven decision making pioneered by Wal-Mart and other thought leaders. As a result, the automotive industry has seen few of the dramatic gains in productivity and effectiveness found in other industries. The Cause: automotive retail management has a large number of individuals with strong sales and product skills yet little training, capacity and interest in data-driven decision making.

In order to empower these non-analytically inclined managers with the insights from sophisticated data-driven decision making, INCISENT has picked up where existing do-it-yourself business intelligence tools left off. Working on the premise of creating a do-it-for-you analytical capability for non-analytically inclined managers, we have developed a powerful decision support toolset that captures, analyzes and translates critical data from within the dealership and its market competitors and harnesses market intelligence from the leading sources available. The Result: INCISENT's FirstLook Retail Performance Systems provide automotive retailers with the ability to price, advertise, manage, appraise and procure inventory as well as manage store performance with the kind of incisive, well informed, evidence-based decisions typical of headquarters of Fortune 500 companies.

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