Our Solutions

Overhauling Online Inventory Advertising

The Internet has ushered in many technological and communication innovations. In particular, advertising has made several leaps forward with the advent of the Internet age. Targeted advertising campaigns, viral advertising and interactive advertisements have all been made possible or enhanced by the Internet age. However, for far too long the Internet’s transformative power was not applied to one of the core advertising mediums: inventory or classified ads. While inventory ads have exploded on the Internet, they are practically identical to the ads that have appeared in the back of newspapers for hundreds of years.

Where other online ads and content are created with the consumer in mind, online classified ads feel inspired by a parts catalog. The content and organization of these ads, with big blocks of text and spin-filled lines like “so clean you could eat off the floormats,” fail to communicate the value of the product being advertised to the consumer.

The cause: Online inventory ads have not been updated for the Internet age and fail to connect with today’s Internet-empowered consumer.

To move antiquated inventory ads into the 21st century, the INCISENT Incubator team studied consumer behavior in order to build the perfect online ad framework. We researched the consumer decision making process and applied strategies from the most innovative companies in Silicon Valley. Then, we applied these cutting-edge insights into consumer behavior to the automotive industry, creating the industry’s first online intelligent advertising systems that map the best things about a car to the consumer decision making process.

The result: INCISENT’s MAX Systems provide automotive retailers with uniquely effective advertising and selling tools, engineered to align precisely with the consumer decision making process and capable of significantly increasing conversions, sales and margin.