Ditch conventional. Achieve transformational.

INCISENT Technologies is a software company focused on a single mission: helping businesses achieve unprecedented success by applying disruptive thinking to traditional industries. We are catalyzing the transformation of traditional industries through unique customer-centered solutions for the Internet age: our MAX intelligent advertising systems business is transforming online classified advertising while our FirstLook inventory management systems business is bringing the power of predictive analytics to the automotive industry's retail channel.

INCISENT provides a common operating platform to our companies to help them grow more quickly and efficiently. The INCISENT Incubator and Idea Lab are where we create innovative industry changing technologies that spin out into high growth companies.

iPad Apps and Other Innovations from our Idea Lab & Incubator Learn more

The INCISENT Idea Lab is where we convert our deep understanding of consumers and key industries to cutting-edge new software products...

Incisent Time Capsule
#4 Fastest-Growing Software Company in the U.S.

The Chicago tech community achieved a first in 2008 when INCISENT Technologies was named the #4 Fastest-Growing Software Company in the U.S. in Inc. Magazine's prestigious Inc. 500 rankings—the highest ever achieved by a Chicago company in software.

Incisive Innovations from INCISENT

Transforming the Classified Ad for the Internet Age

MAX is revolutionizing online inventory ads for the Internet age by placing the focus where it belongs: on the consumer. Born in the INCISENT Incubator, MAX is the industry's first intelligent advertising system, using unprecedented insight into the consumer decision making process to create ads and selling tools with maximum consumer relevance and effectiveness.

Find out more

Transforming Traditional Industry: Getting the Automotive Industry "Off Its Gut"

By leveraging Chicago's place at the heart of the economy, FirstLook offers innovative Inventory Management Systems that are transforming the most traditional of industries: automotive. Learn more about how we are enabling the automotive industry to rapidly evolve so that it can survive today and thrive in the future.